CONSUMER ENGAGEMENT & FEEDBACK

we engage with customers via their preferred channel and use our conversational AI to deepen your understanding of their experience and address their issues head-on. we use this “retail centric” AI to analyze feedback, data, and sentiment, then filter insights into role-based dashboards designed to empower your staff to effect real change. We have the unique ability to measure key quantitative factors like NPS and KPIs, while delivering you granular data for individual topics of interest. When one of your shoppers activate one of our automated modules, we also save lost sales, increase loyalty enrollment, and generate more positive reviews.

BEHAVIORAL TRACKING

we use our proprietary data platform to give you unique access to your shopper’s or potential shoppers tracked on-line behavior. you will get a more comprehensive look of who your shoppers are, demographically, psychographically and behaviorally. you will learn which branded content and creative will resonate the most effectively with them. In the end - you are given an edge to - more efficiently and effectively strategize, market, and connect with your customer and potential customer across multiple digital platforms in real time. 

INTERNAL AUDIT

this is where we take a look behind the curtains. we speak to all the key stake holders looking to understand how each one aligns with their counterparts on goals, objectives, brand definition and brand position. it is here we begin to understand whether all the brands key players are marching to the same beat. do they all agree and understand the brand’s path to success and what their role is in achieving it. if not where are the disconnects and how do ensure everyone is on the same page.

BRAND POSITIONING CREATION

the development of your brand position is the strategic process for establishing and defining the unique and differentiated position your brand holds in the minds of your target audience. It involves identifying and leveraging your brand's key attributes, values, and benefits that set you apart from competitors and resonate with your desired target market.

the development your brand position also involves aligning the it across all marketing channels and touchpoints to ensure consistency and to reinforce the desired brand image and perception. this includes incorporating the position into brand messaging, visual identity, content, packaging, and other marketing communications.

CONTENT STRATEGY & DEVELOPMENT

content strategy is a key distinguisher for any brand, and one most brands often overlook. it requires a combination of skill sets that encompass successful brand messaging, the implementation of learned consumer behavior, and deep dive analytic facts gleaned from data. 

with our proprietary software, we have honed a technique of identifying the right types of content that needs to be created for each marketing platform and the exact means for distributing said content. we outline relevant and valuable guides on what types of content will attract, acquire, and engage your clearly defined and understood target audience. In the end each content strategy’s objective is to drive profitable customer action.

SOCIAL MEDIA AUDIT

this is the process for evaluating and examining your brand’s social media presence and performance across various platforms. it involves analyzing and assessing the most important metrics and data to determine the effectiveness and impact of social media strategies. our audit aims to identify strengths, weaknesses, opportunities, and threats in order to make informed decisions and improvements and to enhance the overall social media strategy and engagement with your target audience. it typically includes evaluating factors such as content quality, audience demographics, engagement levels, platform usage, adherence to best practices, competitor analysis, and overall performance against set goals and objectives

CONSUMER INSIGHT & IDEATION

this strategically focused, highly curated, stream of consciousness session is moderated within a group of tightly screened consumers and or cultural and brand influencers. the sessions target the expansion and evolution of specific and well defined strategic, brand creative, behavioral, social ideas and issues.  these live highly dynamic sessions provide immediate and strategically relevant feedback for any and or all of the following areas of potential exploration: customer journey / path to purchase, creative content (existing and new executions), product (new and evolved concepts), brand (awareness and perceptions), shopping behavior and purchase motivations and competitive comparisons.

PREDICATIVE SOCIAL TREND ANALYSIS:

using our proprietary data-mining software program we provide a comprehensive and predictive analysis of data identifying a consumer’s underlying behavioral rules. we discover patterns, analyze targeted consumer data, and predict trends as it relates to specific brand and shopping behavior. our techniques are developed with an orientation towards large volumes of customized consumer data.